3 Professionals Tips from Someone With Experience

September 16, 2017 @ 7:15 am

Qualities of a Good Marketing Plan There is no marketing plan that is fool-proof because even itself is a strategy. For any marketing strategy to be effective, it should be able to convert some customers and for this to happen there are some important qualities to be kept in mind. It is important to understand that a marketing plan cannot be a killer strategy without implementing it. The five qualities are outlined below and clearly explained. Product focus is not simple as it always is focused towards the market. The product released into the market varies according to the trend, gender and age of the population. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi-formal dresses, while the younger adults may have a different focus on the product. when the product to be marketed is shoes, shoe how the short women could appear taller in them to make the campaign to be effective. The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. The focus should be on the prevailing fashion but while making sure that the age as well as the sex of the market is clearly outlined. It is very easy for a marketer to identify what kind of likes their target audience has when they focus on it. purchasing power of the targeted audience should also be considered. Sometimes, you may find that your targeted audience has a range of taste, it is then important to divide the market into conquer, divide and choose.
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All products should be quantified in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. The plan that is the marketing strategy should be measurable to know the ROI.
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Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. each individual in the marketing team should have a specific role to achieve as well as results to be seen. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Achievers should be rewarded while failures should be reprimimanded. a good marketing plan requires absolute commitment of all involved. Commitment of all involved should be in perspective for a marketing plan to be considered to be good. It is vital that each member of the team is aware of their roles and responsibilities right from the outset. A marketing plan has steps to be followed from setting goals to measuring quantifiable results.