Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Today, so many businesses make use of digital marketing. However, businesses should still make use of print media marketing strategy.
Even if print media is old it is still effective. You can still see a lot of print media all over the world, for example billboards. A lot of companies do not want to use print media strategies.
You can only see digital marketing in the internet. Some of the strategies that are included in digital marketing are social media marketing, search engine optimization, online public relations, pay per click, email marketing and many more. Digital marketing strategies are really flexible and it can reach so many people in different parts of the world.
Print marketing make use of physical print media such as billboards, direct mail, newspapers, posters and magazines. You can choose where you will put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. studies prove that digital and printed media marketing really has a number of advantages.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes which are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. If you want to to make use of QR codes then you can hire a commercial printing company.
B. Custom URL’s
Custom URL’s are a bit similar with QR codes, but you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can make use of print media to advertise your company’s profile and account.
Variable printing is a kind of printing method that contain different kinds of graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to hire the right commercial printing company. Before choosing a company you need to conduct a thorough research first. You need to make sure that the company is reliable and experienced.