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February 4, 2017 @ 4:35 pm

A Guide to the Google Penguin Update

The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

And there are many reasons to why the new Penguin update has made so many people feel so excited:

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. Penguin was punitive in nature when it was first launched. What is meant by this is, if your page was affected, then you may expect that the entire site would be demoted in search without having clear instruction or explanation to how it can be recovered.

Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with new Penguin 4.0 and its demotion versus devalue approach, it is a big upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – providing real-time update has become possible for Google because of this. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update to Penguin, Google are in the better position of assessing links quickly. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. This shift has pushed the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.