literally another aussie in london

Quick, clean up the black fellas, we need tourists

Australia has a new advertising campaign.

To say it’s odd is an understatement.

It involves a busy work a day woman in a flat taking calls and such, who is saved by a naked aboriginal child pouring dirt into her hand.

From there she is transported to some pretty piece of Water in the outback.

She enters the water as Katherine Blahblah Sales And marketing schlub, and then is reborn as Kate.

Actually its the uptight doctor bird from secret life of us, no not the hot one, her friend.

But that is not the point.

There are a few things about this ad that rally get to me.

Australian’s know how aboriginals are treated back home.

Sing us a song abbo.

Kick the footy coon.

Entertain me you black cunt.

But don’t steal my taxes, don’t have a drink, and don’t embarrass us.

It’s a weird fucked up relationship, one where many people are to blame, and nothing ever seems to improve.

Aborigininals get more money than anyone else in Australia from the government, and surprisingly throwing money at the problem has never worked.

There are aboriginal settlements in military lock down.

Thousands of Aboriginal kids live in 3rd world conditions.

And the mortality rate of Aboriginals is fucked up.

None of this was shown in the ad though, because that doesn’t fit the marketing plan for aboriginals, which is, look at the mystical people, they believe in giant snakes, they paint in dots, and they dance around fires.

I suppose if the kid came up to her in a more realistic way, and asked for a smoke, less people would want to come to Australia.

But it’s the charade that gets me.

Quick the Olympics is on, look at the one run, look at those ones dance.

It’s football season, wow those black blokes are great when they are on our sides, but they are black bastards when the aren’t.

And using the whole dirt through the fingers thing, that is tacky as hell.

That signifies an important moment in Australian history, and it shouldn’t be a gimmick to get pasty poms to find themselves.

And finally is the ad, it’s wanky, and very Un Oztrayan.

It looks like it was made by some unemployed VCA grad, and it’s actually quite hard to get a grip on the first time you see it.

So it’s a little racist, unsensitive and poorly made.

You could say, a fairly good representation of some of the Oztraya attitude.

But it’s still way better than the Kiwi ads at the moment, Poms standing in front of cardboard talking about New Zealand, with some Peter Jackson B roll thrown in as well.

Pathetic New Zealand.

You need a Maori kid with dirt, badly.

October 17, 2008 Posted by Jrod | living in london | aboriginals, racism | 10 Comments